Optical trade shows

The collections of optical and sunglasses are timed around major events for the profession: international optical trade shows.

New York, Tokyo, Munich, and Hong Kong are among the cities hosting these events, but the most important ones are undoubtedly Paris in the autumn, known as Silmo, and Milan in the spring, known as Mido.

It is essential for us to be attend these events as they allow us to discover new collections from our suppliers and young designers, as well as technological innovations in lenses as well as in measurement and workshop equipment. Feeling the pulse of the market and meeting our peers brings us a lot of value. That's why these events are highly anticipated by professionals in the field.

Count on your Opticien Platinum to uncover gems and increasingly high-performance ophthalmic lenses at the upcoming trade shows!